Clickthru Online Marketing http://www.clickthru.co.za Tue, 23 Oct 2012 16:53:03 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 New matching behavior for phrase and exact match keywords http://www.clickthru.co.za/test-post/ http://www.clickthru.co.za/test-post/#comments Mon, 09 Jan 2012 02:29:37 +0000 clicked http://www.clickthru.co.za/?p=53 Consider these three exact and phrase match keywords in AdWords.
[waterproof sunblock]     “bollard cover”     [single serving coffee maker]

Now have a look at these two rows of search queries.
1. waterproof sunblock     buy bollard cover     single serving coffee maker
2. waterpoof sunblock      buy bollard covers    single serve coffee maker

Today, only the search queries in the upper row (1) are considered a match and allowed to trigger an ad that can appear in the results. The close variants in the bottom row (2) are not considered a match by AdWords, despite the similarity in user intent.

This will change soon. Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.

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